Rax Roast Beef Restaurants

Project Overview

For Rax Roast Beef, I developed a cohesive range of marketing materials that reflect the brand's nostalgic charm and approachable personality. My work included menu boards, coupon sheets, direct mailers, and billboard designs, all created to maintain consistency across print and outdoor advertising.

Each piece was designed to highlight Rax's signature offerings in a clear, visually engaging way, balancing modern readability with the classic character longtime customers recognize and love. The result was a set of materials that not only reinforced brand recognition but also supported promotions and in-store sales.